Promoting your grant

Issuing press releases and generating positive publicity for your project

As a condition of your grant you are required to publicise the fact you have received a grant from the Charity; it is also a good opportunity to raise public awareness of your work, tell people who you are, what you are doing and how the community will benefit.

This guide will provide you with some basic hints and tips on how to write a press release and negotiate media coverage to help promote the work of your organisation/project. A list of current local media contacts is also included.

What makes a good news story?

Before contacting the media with a story you need to know what is the main focus or selling point of your story; focus on how your news will help the local community.

Editors are interested in news that will appeal to their readers and is, for example: